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Myers Briggs

Personality Type are terms most commonly associated with the model of personality development created by Isabel Briggs Myers, the author of the world's most widely used personality inventory, the MBTI or Myers-Briggs Type Indicator. ® Myers' and her mother, Katharine Briggs, developed their model and inventory around the ideas and theories of psychologist Carl Jung, a contemporary of Sigmund Freud and a leading exponent of Gestalt personality theory.

In her studies of people and extensive reading of Jung's theories, Myers concluded there were four primary ways people differed from one another. She labeled these differences "preferences" - drawing a similarity to "hand preferences" to illustrate that although we all use both of our hands, most of us have a preference for one over the other and "it" takes the lead in many of the activities in which we use our hands.

 There are a number of uses for MBTI

Individual development
Understand preferred working style and how to develop this to be more effective

Management and leadership development
Help managers and leaders to appreciate the impact of their personal style on others. Identify their strengths and any areas which they may need to develop to become more effective. Can be used as part of an executive coaching programme

Team building and development
Increase awareness of the team’s working style. Through this, improve team communication, enhance problem solving, encourage appreciation of diversity and resolve conflict

Organisational change
Understand why people react differently to change and how to support them though the process

Improving communication
Help people to understand how to communicate effectively with different people and develop influencing and persuading skills

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